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EDRA and GHIN associations launch a manifesto that claims the essential role of the DIY and hardware sector in society

The distribution associations EDRA and GHIN, representing 214 of the world's largest hardware and DIY distributors, has launched a manifesto with the aim of defending and vindicating the fundamental role of the home in people's lives under the title 'Rediscovering the home during a Pandemic'.

Eurobrico, which celebrates the 6 to 8 october at Feria Valencia coinciding with Iberflora and Ecofira, echoes this document that values the sector and the essential service it provides, since after the pandemic experienced during COVID-19 the home has been defined as the center of people's lives. Read it in full here:

THE MANIFESTO | Rediscovering the home during a pandemic

What is DIY? Is it about fixing the roof?, paint the bedroom or mow the lawn? Superficially, we could say yes. It is about carrying out very concrete actions that are necessary for the maintenance and security of the home. After all, the DIY industry is sometimes also called "the home pharmacy".

However, DIY encompasses much more, obviously. Our frenetic pace of life has probably made us lose sight of the ultimate goal it serves.: help us create, improve and love our home.

Improving the home seems to be an innate activity of the human being. Proof of this is the fact that it is firmly rooted in human history.: even in a time as far away as Prehistory, cavemen felt the need to take care of their "homes".

[1]

But why is it such an essential thing for us?? 

Have you heard of Maslow's Pyramid?[2]? It is a psychological theory that establishes a hierarchy in the needs of people, ranging from physiological needs, such as food and drink, even those of a more psychological nature, such as self-esteem. Maslow argues that needs lower down the hierarchy must be met before individuals can meet the needs higher up.. If we look carefully, we will realize how ubiquitous and essential a home is to meet all these needs. (see the pyramid).

Here are some examples:

  1. Group 489Physiological needs: we all need a home to shelter from inclement weather and to rest. Your home is your refuge.
  • Security Needs: we all need a home to protect ourselves from various forms of aggression., be this physics (p. e.g., illness, as demonstrated during confinement) or psychological (the feeling of protection produced by being indoors). Your home is your castle.
  • Needs for belonging and love: we all need a home to generate privacy and intimacy with our loved ones. Your home is your nest.
  • Self-esteem needs: we all need a home as a demonstration of our personal success in our eyes and in the eyes of others.. Your home is your showroom.
  • Self-realization needs: we all need a home to express that we are unique. It is an escape valve for our creativity. Your home is you.

Even though our home is so essential to meet these needs, somehow we have lost sight of how important this is to us..

Nevertheless, the COVID-19 outbreak, the resulting social distancing measures and lockdown have caused this to change, helping us rethink the true importance of home to us.

HOW A DANGEROUS VIRUS MADE US REDISCOVER OUR HOME

Do you remember what happened on 11 March? The World Health Organization called the COVID-19 outbreak a pandemic. This announcement marked the beginning of a series of decisions made globally to stay at home in order to slow the spread of the virus..

The 2 April, almost half of humanity was confined[3], not being able to go out on the street other than to cover essential needs, how to buy food or go to the doctor.

In our globalized world with deeply interconnected economies, lockdown and social distancing measures have brought about a drastic change. In particular, the economic recession and the resulting unemployment that will undoubtedly occur as a consequence will have a strong impact on people's lives. In addition, since people's financial situation can deteriorate, DIY projects could be a cheaper option. Becoming a DIY aficionado will be indispensable.

Group 489However, the fact of seeing ourselves confined has brought with it something more unexpected, by making us rediscover the intrinsic value of our home and the need to care for it. Our home ceased to be simply the place where we sleep and relax between different social activities to reveal itself as what it really is.: the key to meeting our needs.

This rediscovery has awakened in us the desire to take more care of our homes., either fixing that tap that had been dripping for several months, repainting the bedroom our favorite color, washing carpets, building that little house in the tree that the children did not stop asking for, hanging a family photo on the wall, creating an Eden on the balcony or turning the garden jungle into a cultivated orchard.

In addition to all this, the lockdown has forced us to cancel travel and outdoor activities. It has also saved us the daily commutes to the workplace, giving us more time to devote to our homes and to carry out necessary DIY projects. We are experiencing a new situation, because for many of us working now means working from home: it is possible that in the future we will need a home office…

Nevertheless, improving the home does not only involve performing manual tasks. It also offers the opportunity to acquire and consolidate skills that reinforce self-esteem. While our mental well-being was threatened by isolation, DIY projects have been a support during these difficult times. Just think of how accomplished we feel when we do something with our own hands!!

And there is something even more important: when we are deprived of outdoor activities with which to express ourselves, taking care of our homes offers us an escape valve for creativity. How satisfying it is to express our personality and build a home that reflects who we are!!

BUT WHAT IS THE ROLE OF THE HOME IMPROVEMENT INDUSTRY IN ALL OF THIS??

Helping you realize your DIY projects is the home improvement industry's only goal. To achieve this, we supply a wide and customized range of quality products as well as a high level customer support service. More and more stores are helping people acquire and develop DIY skills by organizing customer workshops that address the general loss of practical skills by the population..

However, DIY is also experiencing difficult times, as the sector faces the challenges posed by sustainability as well as the growing digitalization of our society. In this regard, unequal conditions with large online marketplaces, like Amazon and Alibaba, it's a big problem.

Group 489In addition, despite the fact that home improvement was recognized as "essential trade" in almost all countries, the COVID-19 outbreak put enormous pressure on our sector, that had to implement new hygiene regulations to protect customers and employees. A good example of the key role of our industry is the increase in the number of government tax incentives for DIY projects with energy-saving targets..

Nevertheless, these challenges won't make us lose sight of the key role of DIY companies in helping us create, improve and love our home. Aware of our mission, we keep in continuous evolution to meet the expectations and desires of our customers, and we will continue to do so.


[1] Prehistoric paintings of the Cave of Lascaux (France, approx. 17.000 years to. C.).

[2] Abraham Maslow was a twentieth-century American psychologist.

[3] Euronews: Coronavirus: Half of humanity confined due to isolation measures in 90 countries