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Iberflora 2016 (Photo: Alberto Saiz)

EUROBRICO help trade in proximity to show way more attractive product on the shelves

The international fair of DIY, EUROBRICO, always aiming to support and assist the trade in proximity to be more competitive, has created a new space in its commercial exhibition with the aim of discovering to the professional the best way to show his product in the linear and make it more attractive.

Point-of-sale investment is critical for all establishments, but it is more important, If it is worth, in the trade of hardware and DIY, Since the 82% purchasing decisions are made directly in the store, according to the conclusions reached by the 30 executives who have participated in the AFEB Trade Marketing Working Groups.

In the same study, they emphasize the importance of trademarks making bets on competitive differentiation, increasing the portfolio, omnichannel sales and reduced staff dependence.

To do this Eurobrico, aware of the small trade's need to differentiate itself from the large distribution, will show different exhibition solutions that will accompany with an extensive program of conferences to be delivered by the subject matter expert Antonio Valls, CEO of SystemShop Consulting and author of the book 'F of Hardware. Manual for 21st Century Hardware Store', a comprehensive analysis of all aspects that a hardware store must take into account to successfully face its day-to-day. In his talks he will cover topics such as the implementation of the product in the commercial exhibition with the aim of increasing sales; increase the rotation of product on the shelves and being much more competitive.

All this in Eurobrico that will open its doors in Feria Valencia on the days 3, 4 and 5 October and that will bring together all the purchasing power of the hardware and DIY sector.