Iberflora and Eurobrico, celebrated in the 6 to 8 October at Feria Valencia, will be the key meeting point to recoup the sectoral activity.
València, 19 May 2020.- The gardening and home improvement sector (hardware and DIY) needs a strong and professional fair to relaunch the economy and activity of the sector. That's why, Iberflora, the international plant and flower fair, landscaping, technology and bricojardin and Eurobrico, the international DIY fair, will be a key meeting point to achieve this.
Both fairs, co-organizing the Garden Hall together, will be held 6 to 8 October 2020 at Feria Valencia and will be able to serve visitors and exhibitors all the facilities to make the appointment a success and, at the same time, help relaunch the economy and sectoral activity. It will be done with a specific safety plan, following all recommended safety standards and with a clear advance in digitizing two events, so that the contact is as small as possible.
The fairs, key to the recovery of the economy
In reviving the economy, fairs play an essential role. According to the Spanish Association of Fairs (Afe), the annual economic contribution of the trade industry in Spain reaches the 5.000 million euros. It is an industry that offers excellent marketing tools and values the advantages of personal contact in a short space of time. Professional fairs such as Iberflora and Eurobrico get the cooperation of SMEs in a single event, allowing them to offer a large joint commercial showcase with a high national and international impact.
In addition, fairs have always been the main thermometer for the market situation. In the "new normal" attending these events will be fundamental to have certainties about what the market requires at this time from companies. From the AFE, In addition, a whole battery of direct aids has been requested for exhibitors precisely so that they can go.