Bricoking presents its new urban store concept, Bricoking City. A model of close and functional DIY shop, format of free service, located on the street in urban and semi-urban environments and whose way of principal growth will be the franchise.
In October of 2011 Bricoking opened the first store Bricoking City in Vilalba (Lugo), a locality of more of 15.000 inhabitants, selected population characteristics for the implementation of this model.
In February of 2012 opened the second centre in Vigo (Pontevedra), a city with 297.000 inhabitants, and that Bricoking uses to test the behavior of this model in different locations in terms of the formation of their nuclei.
Chain is betting heavily on this business model, After the first tests, It expected to close the year with two new openings.
Bricoking, in continuous evolution
In a strong bid to boost the growth of the brands Bricoking and Bricoking City via, through the franchise model, is incorporated, in June of 2012, Enrique F. Coco as Director of development. After a long experience in the sector of DIY, Enrique F. Coconut, It brings to the project vision and thrust necessary to grow and consolidate.
The origin of the brand
Bricoking was born in A Coruña in 1994, Although until October of 1996 do not use your brand and business logo. In this year when the directors of the company decided to give a radical change to the business to ensure their growth and creates Bricoking, a model business more close to the model of DIY that was developing in Europe.
After nearly 20 years in the DIY sector, Bricoking currently has a network of 28 establishments in the communities of Galicia, Castilla-León, Castilla - La Mancha, Catalonia, Andalusia, Cantabria, Valencian Community, Murcia, Madrid, Navarre and Canarian community, the latter duty free, In addition to two centres Bricoking City in Galicia.