Eurobrico is living a second day fair characterized by an intense activity commercial. The business environment is palpable from first thing in the morning, buyers national and foreigners have filled them corridors of the enclosure Valencian in search of them news that presented to the market them almost 400 exhibiting firms.
But the Act that more expectations generated in this second day was the lecture by Ignacio Sánchez, Director General of Leroy Merlin Spain, on the "trends Retail of the century XXI". Before a numerous public Assistant, Sanchez pointed out the figure of the consumer as a key element for the business. "It is the consumer who has all the power and what you really want are ideas", solutions and services, not products". By this, the most repeated words in his speech have been "emotion, experience, exclusivity and commitment".
Tomorrow continues the Eurobrico Conference programme. To them 11.00 hours in Eurobrico Forum sponsored by Panter & Rombull, the Conference "how to sell more will take place, "communicating better" given by Antonio Valls, CEO of System Shop Consulting. Then the delivery of the Eurobrico award, which recognizes the best sustainable product and saving will take place; the best invention and innovation.
On the other hand, Leroy Merlin tomorrow organizes a DIY workshop for clients that can implement tools, as well as tricks and skills to be able to undertake their own projects of DIY.
The commercial exhibition will remain open until tomorrow Friday to the 17 hours.
In this link you will find IMAGES OF EUROBRICO 2016