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The next 31 March, AFEB and ADFB, they will organize the second edition of the Conference challenges of DIY. Following the success of the first edition, we want to further deepen the challenges we have to face, manufacturers and distributors, to achieve that our industry continues to grow and provide appropriate solutions for the improvement of our customers home.

During this meeting we will discuss the challenges that the sector is facing and the best strategies to adapt to the new scenario of the distribution in the coming years, in areas such as logistics, communication with customers or the technology section.

We would like to count on your presence to, together in this environment of networking, bring together the visions of manufacturers and distributors the challenges we have to face to achieve a common success.

In the next few days you will receive more information on this event, in which we hope to count with your presence and collaboration.

Date: 31 March of 2016
Place: Hotel Auditorium (Madrid)

  • 350€+ VAT first registered. 250€+ VAT 2nd registered et seq.
  • 250€+ VAT exhibitors already registered in EUROBRICO 2016
  • 250€+ VAT AFEB partners.


9:00 h. Registration

9:30 h. Inauguration

9:45 h. RSC: What is hidden behind the smiles?.

  • Fernando Sanchez Saratxaga. Briconatur

10:00 h. Reverse logistics. Successful case.

  • Elizabeth Padilla. Business Development Manager European Logistics Iberia. Azkar Dachser Group.

10:30 h. How to improve the stock breakages?.

  • David Hernanz. Planning Manager of Henkel consumer adhesives for WE demand

11:00-11:45 h. Coffee Networking

11:45 h. Omnicanalidad in Leroy Merlin.

  • Miguel Madrigal. Director of Marketing of Leroy Merlin

12:15 h. Digital security.

  • Mauricio Gumiel. Director of Digital Security. Oracle Iberica.

12:45 h. How does fight the falsificacionde products?

  • Monica Dopico. Inspector Chief section crimes against Industrial and intellectual property. Cuerpo Nacional de Policía.

13:15-15:00 h. Networking Lunch

15:00 h. How does the technological disruption at the point of sale in the sector?

  • Fran Pinyol. Founder and CEO of Tracktio.

15:30 h. Communication at the point of sale. Custom or coffee for all?

  • Antonio Valls. SystemShop Consulting.

16:00 h. Category management. How to do it efficiently??.

  • Caterina Mosquera sources. Director of Marketing Group Imprex Europe.

16:45 – 18:00 h. Networking

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